By Elisabeth Lawson


In today's economic times, many brides are choosing to rent dresses for their big day. So, if you are an entrepreneurial minded fashion addict, then this is a good business opportunity for you. Alternatively, if you have been selling bridal gowns, then this can be a great addition to your business.

This option is becoming more and more popular. Many brides don't want to spend their whole budget on the dress. They would rather put that money to good use in the food and decor department. Similarly, parents looking at outfits for prom days are also looking at cheaper options.

If you are thinking of starting up this kind of business, you will need a good location. The place will need to be easily accessible and large enough to accommodate the stock and changing rooms. The space should also have high traffic volumes to bring the customers through the door.

The stock is an important part of a new business. It should be chosen carefully, taking into consideration quality and a range of prices. The available options should be different and fashionable. Most brides will opt for trendy gowns and these should be readily available.

You may love the fashion side of the initiative but the business side shouldn't be neglected. It is vital to have a marketing strategy that works for you and gets your name out into the industry and community. Your advertisements would be best placed in media that focuses on the industry, such as wedding magazines. Additionally, attending fairs and conference with similar service providers is a great networking opportunity.

For entrepreneurs already in the industry, including a rental aspect to your business model could increase your profit. In this case, you need to advertise the fact that you are adding this aspect to your business. Make sure that other vendors know about this new addition and make the new service clearly visible on your website.

The bridal and wedding industry is a billion dollar industry. Consequently, it is extremely competitive. New owners should consider the local competitors and find a plan of action to differentiate themselves. It's that aspect that will make new customers come to them instead of the other stores.

Fashion will never loose it's allure, however, it is not cheap. A clean, helpful environment where brides can rent dresses at good prices allows them look good at half the price. Providing an overall experience that includes accessories or other related services will also go a long way to making your customers experience great.




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