By Helene Norris


In all types of businesses it needs its own set of materials for advertising and marketing most especially if you own one. Clothing industries, whether designer fashion or retail apparels, are not excluded form this norm of branding. To attract shoppers, one of the most creative and effective thing you can use are hang tags.

Trying to market clothes is a tough job especially with all the competitors, small time or big time that have their own ways in trying to stand out. It might be very important that you know what to use for your materials that can give you an advantage over the other businesses. Having a creative tag in addition to you clothing line can tell a lot about the brand.

Other than that, they give information about the brand and the clothes, like the name or label, manufacturer details, product maintenance and guidelines, image and size. These are pieces of cloth, paper, or any piece of lightweight material that are attached to the products and you can never miss them when shopping for clothing. The challenge, however, among artists is creating the ideal design.

This can create a good and instant impression to the shopper, which my prompt them to try out the outfit and may even have the possibility of buying it. All entrepreneurs know its importance, which is why it has become necessary as an introduction to the consumer. A detailed label may even persuade the passers to purchase the product.

Still, an aesthetically upbeat tag can further the reputation of the merchandise and the brand name while a badly manufactured one will stick out like a sore thumb. The growing awareness among manufacturers has greatly increased the demand for better and effective swing label. These have led to many innovative and cutting edge production methods.

There are many different methods used in making them like spot printing, four color printing, and the cheapest is screen printing. Some of the modern methods is micro injection, heat sealing, epoxy, laser engraved and classic emboss. However, it will not be very effective if the raw material that is used do not blend with the look of the product.

The raw materials that are used is also vital since it can tell a lot about the item and how it can have an effect on the potential consumer. As a designer or marketer, doing a good research and selecting carefully the raw materials is important. They must also remember that the ticket must be as unique as the merchandise itself.

There are a lot of available options on raw materials today such as PVC, PU, paper, fabrics, EVA, NBR, plastic and polyresin. Other materials can also be alloy, aluminum, felt, acrylic, TPU, coconut and bamboo. To be able to succeed, they must know its benefits such as these can emit a awareness of reliability and assurance to the market.

You will now have and idea on how to plan your own hang tags with these amazing ideas. Just remember to try different styles and unique shapes that are helpful in grabbing the attention of the shopper. This is important since being innovative in advertising and marketing can make your brand famous.




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