By Georgia Diaz


There are various approaches which are used in Maui to help in advertising for the Maui made products. The main approach is the establishment of the Maui Chambers of Commerce which is the one monitoring the whole approaches. The chamber of commerce is having several committees which help in the advertisement. Each committee has a role to play.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

This committee is the one responsible for promoting the business network for the manufactures in Maui. The committee normally organizes various events such as business after hours, luncheon, the mayors breakfast as well as the governors breakfast. All these provide an opportunity where different people can meet and network with each other. The networks they create help them to expand on their market. The network also helps them to benchmark with other manufactures hence improve on their produces.

They carry out the various advertisements and trade show which also provides an opportunity to market for their goods. This council also runs a website which markets all the goods to the worldwide market. This would however been difficult for the companies to do it on their own. The council also organizes monthly meetings where all the members are given opportunity to have an input on the various marketing strategies to target both the local and the international market.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

It is also necessary to note that in order for all these approaches to be workable, there is need that the manufactures need to have some protection in law in form of legislation. The chambers for commerce therefore also created a committee known as the chamber political committee to look into the various legislations and give recommendations before they are passed into law. The committee therefore works with the county legislative body, the state legislative body and the federal legislative body in ensuring that the manufactures are accorded the necessary protection.

The other committee worth mentioning is the committee on events and membership. This committee act as the custodian of the register of members. The committee also organizes particular events and conferences for the members only. These are some of the marketing strategy for the Maui made products.




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