By Rodney Greyling


Since everyone is snapping digital photos, the art of photography is being forgotten. Professional photographers are artists and their work needs to be protected in a quality case.

If your business is photography you rely on the pictures you have taken to win new clients. Examples of your work are like a resume for photographers. Instead of simply telling them what you can do, you need to be able to show actual photos that you have already taken.

One way to present your photographs in an organized manner is use a quality photography case. While the case itself does not affect the quality of your work, it can have a big effect on the impression you give. In a highly competitive marketplace the first impression you give will have already influenced a potential clients opinion long before you pull your first photo from the case.

People may interview several photographers before making a decision to hire one. Depending on how many photographers they interview, you could easily become just another face in the crowd. You need to have a way to distinguish yourself from all of the other photographers, and to make yourself more memorable. There are two ways to do that; outstanding photographs, and your image.

Dress professionally to present the right image at the interview. Is it worth compromising that image by putting your photographs into a cheap portfolio to present them to the client? No, its not. Make your portfolio case one that will give the best possible first impression.

It is easy to stand out here because most photographers use almost identical cases. It is a black leather or vinyl soft-sided case, and it looks just like everyone else's case. Chances are if the cases were put together some photographers would have a hard time picking their own case out from the rest. When you walk in with your silver metal photography case, you automatically become noticed. When all of the other factors are pretty much even, your case may be the thing that the client remembers the most.

An artist's image is important to them. In order to maximize your potential to get hired for jobs you absolutely must find a way to stand out from the rest of the crowd. Choose a portfolio that will work for you before you even open it. A metal case is the best way to keep your photos safe and to present a great image.




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