The headlines have been fresh with news concerning calendars. This is because the Malayan calendar predicted the end of an era and 201 Though it did not predict the end of the world, it did foresee a wholesale change in the start of a 5000 year period. The Pirelli calendar is not hitting headlines though it is very famous.
The famous Pirelli found his tire and cable company in 1872. Back then he had only 45 employees.Now the company employs thousands of people and earns billions of dollars. The company started the Pirelli calendar back in 62 as an advertising strategy.They aimed this calendar at key markets and originally featured tires. After a while in the calendars history, photographers took shots of models on the beaches of Cote d'Azur.One of the famous models to appear in Pirelli's calendar was Sophia Loren. She was controversially known for this as she made an appearance on the calendar at age 72.That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.
The calendar was halted in 1974 due to recession and oil crisis. 10 years later was when it made a feature again. The calendar went on the usual showing tires in various levels of sophistication until it was unnecessary to advertise their products.
keep in mind that Only a few calendars were produced and only people that Pirelli wanted got them. The calendar was rare but the demand was great.
Eventually, this calendar became very famous around the world. Part of the explanation was the fact that it was associated with the Pirelli racing team.Pirelli started using the best photographers and models for its production. It was during this time, the decision was to make a limited number of them and make them valuable. The calendars hence became collectibles. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen.
The theme was dictated by the photographer.For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. He wanted a free spirit and natural tone to the layout. Beard had lived in Africa hence he was familiar with the landscape.
The company made the use of Lead free paper for their calendar production. Pirelli wanted it to be eco-friendly. The models and photographers he worked with had to be eco-friendly. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.
The very latest calendar features Miranda Kerr and it shot in Brazil. The theme features models posed eating bananas depicting playfulness. Every year, the Pirelli calendar shows a different theme of womanhood. It is known to have that combination of creativity, beauty and glam. The limited edition and ownership restriction adds to the enticement.
The famous Pirelli found his tire and cable company in 1872. Back then he had only 45 employees.Now the company employs thousands of people and earns billions of dollars. The company started the Pirelli calendar back in 62 as an advertising strategy.They aimed this calendar at key markets and originally featured tires. After a while in the calendars history, photographers took shots of models on the beaches of Cote d'Azur.One of the famous models to appear in Pirelli's calendar was Sophia Loren. She was controversially known for this as she made an appearance on the calendar at age 72.That didn't stop Pirelli as the producers of the calendar have always been ahead of their time.
The calendar was halted in 1974 due to recession and oil crisis. 10 years later was when it made a feature again. The calendar went on the usual showing tires in various levels of sophistication until it was unnecessary to advertise their products.
keep in mind that Only a few calendars were produced and only people that Pirelli wanted got them. The calendar was rare but the demand was great.
Eventually, this calendar became very famous around the world. Part of the explanation was the fact that it was associated with the Pirelli racing team.Pirelli started using the best photographers and models for its production. It was during this time, the decision was to make a limited number of them and make them valuable. The calendars hence became collectibles. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen.
The theme was dictated by the photographer.For example, Peter Beard, a famous photographer shot in the wild landscape of Botswana. He wanted a free spirit and natural tone to the layout. Beard had lived in Africa hence he was familiar with the landscape.
The company made the use of Lead free paper for their calendar production. Pirelli wanted it to be eco-friendly. The models and photographers he worked with had to be eco-friendly. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.
The very latest calendar features Miranda Kerr and it shot in Brazil. The theme features models posed eating bananas depicting playfulness. Every year, the Pirelli calendar shows a different theme of womanhood. It is known to have that combination of creativity, beauty and glam. The limited edition and ownership restriction adds to the enticement.
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