The Pirelli calendar history

Posted by Georgy | 3/11/2013

By Gina Smith


Calendars have been in the news quite a bit lately. That's due to the fact that the Mayan calendar foresaw the end of an era and 2012. They predicted a wholesale change in the beginning of a new 5000 year period, although they didn't predict the end of the world. Not even being a topic of conversation, Pirelli calendar is one of the most famous calendars.

In 1872, the famous Pirelli found his tire and cable company. At that time, he only employed 45 people. Now the company employs thousands of people and earns billions of dollars. In 1962 is when the company started the Pirelli calendar as an advertisement ploy. They aimed this calendar at key markets and originally featured tires. On the beaches of Cote d'Azur, the photographer shot models later in the calendars history. To appear in Pirellis calendar was the famous model Sophia Loren. Quite controversial was her decision to appear in the calendar in 2007 at the age of 72. The Pirelli calendar was not stopped by that as its producers have always been ahead of their time.

The calendar was discontinued in 1974 due to recession resulting from the oil crisis. The calendar wasn't until it started up again 10 years later. In some form or another, the calendar still featured tires until it became more sophisticated. It was not necessary to show the product finally.

You must keep in mind that the production run of this calendar was small and only key people that the Pirelli people wanted had this calendar. Its demand was high and availability rare.

Eventually, this calendar became very famous around the world. The famous Pirelli racing team is part of the reason obvious. For its production, Pirelli started using the best photographers and models. The decision was to make them limited and valuable during this time. The calendars became collectibles. Among the models were Cindy Crawford, Kate Moss and Helena Christiansen.

The narrative differed depending on the photographer. A famous photographer, Peter Bernard shot in the wild landscape of Botswana for example. He wanted a free spirit and natural tone to the layout. Having lived in Africa; Bernard was familiar with the wild natural landscape.

The Pirelli Company printed of the calendar and lead free paper. what Pirelli wanted is for it to be eco-friendly. He made sure the people shooting the calendar models were environmental friendly. In addition, he worked to protect a forested area in Costa Rico, to offset the number of the emissions used for producing the calendar.

Featuring Miranda Kerr, the very latest calendars is shot in Brazil. Depicting a playful attitude, the narrative features models posing themselves and eating bananas. Each year the Pirelli calendar has a different theme of womanhood. It's said to have a place of honor combining creativity, beauty and glamour. The excitement is added by its limited run and restriction of ownership.




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