By Alissa Gilliam


Publishing houses have seen a rise in the sale of empowering books for women. This follows policies laid down to create greater awareness about women rights. This is besides the never-ending debates on fights against gender-based violence. While some of these publications are genuine, unscrupulous writers after easy bucks have taken to such topics to enhance their sales and relevance in the literature world.

Transformation from the olden ways of life has majorly affected man. Long are the days when ladies were solely expected to submit to their husbands. Equality at all levels is the in-thing in offices and families alike. This has confused women spoilt for choices as there are no prior rules detailing the way forward. Writers have thus taken to enlightening and guiding them.

The realization that gender equality is integral for the betterment of today's world has pushed ladies to be forceful, always striving to outdo their male counterparts whenever a chance is presented. This has necessitated civil conflicts and sadly families have suffered the blunt of it all.

Instead of making this world a better place to live it has done the direct opposite. Court battles are on the increase. The family structure was mutilated long ago and respect forgotten. All this time writers have provided no remedy. All they have been doing is feed us with loads of irrelevant literature while the pillars of our society crumbled.

Pricing of these records has also become a pertinent problem. While some are going at a throw a way's price, others are priced highly. This gives an illusion of the quality of the literature inside. In real sense, the strategy adopted is dependent on the target audience as opposed to the content. Quality of print used and marketing model adopted also play a major role in determining the price charged. Thus, readers need to research on other works by the same writer before getting their books.

Before buying the books from the retail stores, the readers ought to conduct a background check on the publishers. The background checks should be carried out on various aspects of literature materials being published. Backgrounds checks help establish the quality of publications. As a result of profiling, the rating of print materials tends to increase. This is mainly because the readers are motivated to get the best value of their money.

Promoters must embark on full disclosure of the true nature of products they sell. Ladies are not to be subjected to asymmetrical information only to be disappointed on realising that their desires are not well catered for. As gullible as they are, they are in dire need of encouragement. This means that of importance is their protection and guidance in these murky waters. They are our mothers, lovers, sisters and daughters. Therefore, before setting out to exploit them, one is advised to consider the repercussions on the community at large.

Conversion of the world to a global village has made the internet more powerful than any government. A lot of information and literature is availed there for free or at a cost. We are all encouraged to read through it all to gain an understanding a woman's role in the society. Ladies should specifically befriend the internet if they are to act their role. This is besides motivation to advance in their careers and development of talents. With this, empowering books for women will regain their relevance.




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