By Eric L. Mims J.d.


If you are a rapper or a singer, by now I'm sure that you have ran across the opportunity to do a showcase at some big venue such in your area. The only catch was that you had to buy a certain amount of tickets up front (usually 200) for about a dollar each. The promoter's sales pitch is that if you purchase the tickets at 1.00 each, you can then turn around and sell them to your fans for any price you want and keep the difference as a profit for you or your band.

Usually, you are required to pay for the tickets up front, and then recoup your money when you actually sell the tickets to your fans.

The promoter usually will sell you around 200 tickets for 1.00 each, then tell you that you can resell the tickets for 3.00 to 5.00 dollars each to your fans and make your money back plus make a profit.

Show night comes around, and you and your people get there, and you figure out that there are about 30 artist performing and they all did the same thing that you did. So what that means is that whenever an artist performs that there is a little section of their friends and family that are exclusively there to see, cheer, and support that particular artist, and when that artist is done, they leave and so does their crowd.

So, the bottom line is that you're in the red 170.00, you most likely will not get any new fans, but you will get the experience of performing in front of a semi-hostile crowd. If you need experience performing, there are many venues that will let you perform for free, but there will probably not be too many people in the crowd.

What that means is that for every artist, there is a little, or big, cheering section, only for them....and when the artist that they came to see is finished performing....that section leaves with the artist.

For example; Say Drake is coming to your town and he is performing at a local venue, and the promoter is basically selling opportunities to open up for Drake. In this case, it will cost a little more. You ma have to buy 1000.00 to 1500.00 worth of tickets and then sell them, but keep in mind that it is a little easier to sell your tickets now because you are not selling tickets to see just you, you are selling tickets to see Drake, and on top of that you're opening up for him!

Just make sure that you are opening up for an artist in the same genre as your music is in.

However, there is a similar type of opportunity that I think would be more beneficial to your "buzz". You still have to sell tickets or pay out of your pocket, but this time you will be "opening up" for a major artist.

On top of that people don't know that you pretty much bought the opportunity to open up for this major artist, so they will automatically think that you are a legitimate up and coming act that is possibly associated with the major artist that is performing.

So basically, showcases with no major headliner.....NO, unless you need the practice performing in front of hostile audiences. Showcases with major headliners in your genre.....YES, but make sure you are show ready..for real!

Peace!




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