By Grace Rivas


The trends in the clothing and the general footwear are set by the fashion players. The players control the different aspects of this industry such that any change in the production is felt throughout the areas controlled or influenced by these players. The production lines produce a variety of accessories used to boost the general outlook of people or complement the appearances. There are different classes of footwear and makeup products produced by the fashion association of companies.

The clothing industry is always undergoing changes. These are driven by the need to have better pieces that suit the different occasions. The pieces of clothing need to have a very high sense of style. Other customers will demand a sense of sophistication. This means that the manufacturers need to put all these demand into consideration so that the sense of style and sophistication are blended without compromising on the quality.

Over the last few years, the rate of acceleration has considerably changed. The change in the pace of change has been as a result of the development of the transsexual clothing. Most of the clothing companies are now producing pieces that can be used by both the males and the females. The body structures and the different needs have to put into consideration before production.

Companies have a unique way of selling their products. Most of clothing lines are franchises. Franchises are special business units that use a well-known brand so as to stimulate the sales. The use of great brands so as to attract the customers has been around for quite some time. Through franchising, the footwear and the clothing lines can get into different market segments. Through this, a loyal customer base is established.

There a several specialists who work hand in hand to hasten the process of production. The designers sketch the products on different pieces of paper. These are then modeled into a number of sizes and shapes. The models are then presented to the tailors and garment markers for the actual production. The tailors piece the different pieces of garment to produce the final product.

There are a number of large brands that have taken the control of each of production lines. Most of the dresses and female clothing are produces a range of fashion capitalists. These capitalists are well known in major cities in America and Europe. This is where the designs are showcased before they are rolled out to the rest of the world.

The footwear industry is also run by an association of firms. These produce products that are mainly meant for high-end clients. The low-end product production is still emerging. In most cases, the footwear producers use the international football personalities in order to market their products. The football clubs may also receive a special package of customized footwear.

The fashion association is entrusted with the role of forming a very sound platform of sound operation. This incorporates the issuing of production and marketing standards that are to be used by different entities in the industry. Through such initiatives, the industry is guided well at all stages.




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