By Lowell Thornton


Whether you're running a rock band or a rap group, the rules are always the same. You have to get signed if you want to make it into the big time. Until you hit the worldwide spotlight, you're going to find yourself just scraping by.

There are some key decision that you will have to make and some tough jobs you will have to tackle before you will be able to gain the attention of that record label or artist's rep.

The first step to getting signed is getting a fan base. Obviously, record labels are prone to think that if your group can draw a crowd on the local level, you're likely to be able to draw a bigger crowd on the national level.

If you want to draw in the record label, you have to think a little bit like a record label executive. Want they want to know is, can this group make me money. If you have a fan base, you're halfway to showing that you can be a solid business investment.

So how do you build a fan base? That is the million dollar question for any growing group. Fortunately, the internet makes it easier than ever to spread your music to the masses. It takes more than just writing a good song, though. You actually have to do some work to get it out their in front of people.

There are three primary locations on the web where music lovers go to find out about music makers. They are the big three of social media: Twitter, MySpace and Facebook.

The social media sites are almost tailor made for promoting a new band. But make full use of them. Anytime you think of anything even mildly noteworthy, post about it. When you schedule a show, let people know. When you write a new song, give people a recap. Especially let people know when you go in to record.

These are just the basics; there are hundreds of ways of getting your name out there. Again, it isn't easy, but it isn't impossible either. If you really want to get there, all you have to do is buckle down and work hard and you will feel the rewards.




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