By Lori B Olson


In looking at the many mailings that go out each day, there is a wide variety of coverings for the enclosed correspondence. For those who do mass mailing of thousands of pieces of advertising and other contents, saving money on bulk envelopes is important. This will increase one's contact with the public as well as providing a good way to present a message.

In today's market it is convenient to shop on the Internet and find terrific designs and colors as well as discount prices. The amount of choices is tremendous and is only limited by one's imagination. With one of the highest costs of bulk mailing being the postal packaging, the money saved can be significant.

In choosing the type desired, one might choose a particular size, or style, such as glassine, solid or decorative. Some mass mailers choose to have them specially constructed with unusual features that make them stand out. In choices, the only limit is the purpose of the mailing and the presentation that is desired.

There are many thousands of things mailed each day to potential customers all over the world. Often, if the enclosed materials are in a plain envelope they are discarded without being opened. Having something that will catch the eye often leads to opening the correspondence just to see what is inside.

The purpose of mass mailing varies. It may be to sell a product or services, send an announcement, request a donation or for another purpose. Having the contents presented in a pearlescent or embossed metallic, linen, parchment or translucent vellum envelope is striking and will immediately catch the attention of the recipient.

When there is mass mailing it is obvious that saving money on bulk envelopes is profitable for business owners and designers. In addition, choosing a striking color or size will call attention to the mailer. The right color, design and style of one's mailings has often been found to be an excellent marketing tool that produces the end result desired.




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