Decades previously, photography was an elite hobby and profession; cameras were obtained only by the rich; and films as well as the whole darkroom affair was something the regular person would not consider twice. All these are a thing of the past: digital photography has practically waived the need for film in exchange for inexpensive, unlimited digital storage. DSLRs get better and cheaper by the day, and the Internet has come up with photography sensations overnight.
Some photographers might feel less welcoming of all these quick changes, but this is today's new normal, and everyone who wishes to stay in the loop will have to join in the bandwagon. If you are a wedding photographer, this means needing to market yourself on the Internet. Here are a few ways to keep up but still stand out.
Create a minimalist website which showcases your best work and gives visitors a chance to contact you via phone, email, or your studio if you have one. Buy your own domain so as to look more professional (signing up in one of those free blogging platforms usually comes off as a turn-off to possible clients). Continuously update your website with your newest work in order to show visitors which you are making progress. Incorporate a web-exclusive slideshow for your clients in order to keep drawing them to your site.
If you are a singapore wedding photographer, you can also create your Facebook fan page as well as Twitter account in order to reach more potential clients on the web, as well as to keep your current and previous clients up-to-date with your works. You will find that this is not only economical but also effective in keeping communication lines and project opportunities open. You could also utilise your social media accounts for Wedding Photography Singapore promotional projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to develop a community outside your studio.
Of course, you should never forget the heart and soul of your craft: the personal interactions. Update your calling cards to contain your Facebook fan page as well as website, and take time to introduce these online accounts to clients that you meet. Consider this online presence as a potent, effective way to build your brand and meet more and more clients!
Some photographers might feel less welcoming of all these quick changes, but this is today's new normal, and everyone who wishes to stay in the loop will have to join in the bandwagon. If you are a wedding photographer, this means needing to market yourself on the Internet. Here are a few ways to keep up but still stand out.
Create a minimalist website which showcases your best work and gives visitors a chance to contact you via phone, email, or your studio if you have one. Buy your own domain so as to look more professional (signing up in one of those free blogging platforms usually comes off as a turn-off to possible clients). Continuously update your website with your newest work in order to show visitors which you are making progress. Incorporate a web-exclusive slideshow for your clients in order to keep drawing them to your site.
If you are a singapore wedding photographer, you can also create your Facebook fan page as well as Twitter account in order to reach more potential clients on the web, as well as to keep your current and previous clients up-to-date with your works. You will find that this is not only economical but also effective in keeping communication lines and project opportunities open. You could also utilise your social media accounts for Wedding Photography Singapore promotional projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to develop a community outside your studio.
Of course, you should never forget the heart and soul of your craft: the personal interactions. Update your calling cards to contain your Facebook fan page as well as website, and take time to introduce these online accounts to clients that you meet. Consider this online presence as a potent, effective way to build your brand and meet more and more clients!
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