By Abe Johnson


You can't have a successful music information website if you aren't bringing in people to see your content. And the only way to bring them in to see your stuff is to get their attention in the first place. You need to market yourself and get your name out there. We're here to help you build the kind of site people want to visit, and to help you get your name out there.

Just because your site is online, doesn't mean you have to focus your advertising solely on internet campaigns. Think of other places you see marketing-television, newspapers and magazines, flyers posted on community event boards, even t-shirts and bumper stickers. You could even sponsor a team or event in exchange for advertising.

Social networking systems are a free and easy way to interact with your users. One of the more popular ones is called Twitter, where you tweet and build a following or, in other words, traffic. It doesn't necessarily mean that you always have to be selling something. You can be friendly and get people to join in on conversations about your niche and just stay active so that you're always noticed.

Keep an open mind about online auction sites such as eBay. They may help you move old inventory and begin to brand your name. Shoppers online may not bid on your item but they will see the name and recognize it later. This brand recognition is important marketing for your company.

Your links should be colored blue and underlined. It's tempting to try and be creative here, but it's a terrible idea! People are used to this format, and look for it when they're looking for links. Be simple, clear and accessible, and use accepted web formats whenever possible to avoid confusing anyone.

Top 10 lists are sure to be a hit for the masses. It can be anything from Top 10 myths about your topic to Top 10 dos and don'ts. Everyone has time for a Top 10 list, so it's a quick and easy way for your readers to be entertained and educated.

Do your homework and visit other sites that are in the same niche as yours to do comparisons. Look at them honestly and weight your site against theirs. Check out what they may be doing a better job at than your site and where your site excels over theirs. Keep your strengths strong while building on your weaknesses.

When a visitor clicks a link and reaches a dead end it gives off an unprofessional feel. They will probably exit your site. Keep your visitors engage make sure you are always running active links not broken internal links. Stay engaged on your music information website and always be thinking about the visitor.




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