Which has a female model in advertisements initially started with ads on products like alcohol and adult entertainment. The trend then spread just like a wildfire in the market and is still being trusted although being exaggerated. It has become a compulsion now to have a beautiful model in all forms of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Lots of women right activists say that the women are now being projected as merely an object by such advertisements. However the harsh truth is that advertisements featuring women is influencing viewers spanning various ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways accompanied by the product or the service offered by the company. The beauty of the model already lures the buyer, so advertisers do not have to devote more effort to motivate them.
But there are specific drawbacks in using women models in most advertisements and if a consumer is smart enough, it won't take time for him to comprehend that. It is totally irrelevant to feature a female model or an actress in advertisement promoting men products. The right examples of this point are showing a lady in axe deodorant commercial and comparison of your partially nude woman's body to the body of a car. Second drawback is caused by more concentration on the model, the attention deserved by the product is not sufficient. The main focus of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Obviously any good picture of a woman on an Internet commercial seems not logical somewhat, as there are thirty percent of female online users and seventy percent of male web users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which may leave a deep impact on the minds with the viewers and plays a significant role in molding the culture and attitude of the people. Expansive and extensive portraying of women in this manner merely reduces their image with an object of passion. Emphasis is laid only around the physical beauty of the woman like features, body curves. Following the commercial has been shot, using graphical technology, any type of imperfection of the body is altered which you might say sends out the signal that only perfect everyone is meant to use the product.
The businesses have a moral responsibility also within the society. These commercials use a negative impact on the society and brings about problems faced for the common woman. The main ill effect is the pressure on woman to acquire those near-perfect bodies. They get so pressurized which they take the unhealthy way to attain the set goals. They develop eating disorders; their own health gets affected which may sometimes result in irreparable damages. And those who never make it to that point, face humiliation and obtain taunted by everyone around them. This ends in depression and other long-term psychological diseases.
Based on researches and surveys conducted, a lot of the women vow that commercials lower their self-confidence and they also visualize themselves as unattractive because of the image being portrayed of the perfect woman in ads. In America, seventy-five percent of healthy females believe that they are over-weight. Half of the women populations are stored on some kind of diet program and nearly ten million women have problems with serious eating disorders. The extra weight of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven't spared women being beaten up. In a very particular after shave lotion commercial, the setting voice says that its important to learn martial arts because when a man applies the company's product, women around will likely be attracted and will pounce on him. At the end of the commercial, they show a male model kicking several women model that appear to have attracted to him. That is degradation of respect of females to the lowest level.
After all this exposure, women viewers identify themselves because the weaker sex. Some feel that males decide their self-worth. Over exposure of ladies as sex objects have triggered cases of physical assault and rapes. Most of the women are taking the wrong way to obtain those stick figures, which are results in diseases, sometimes leading to death. And most of this is due to the advertisements that pour in to the lives of innocent people everyday. Marketing ethics ought to be built to raise the status of woman within the society and give them the due respect but not degrade them.
Lots of women right activists say that the women are now being projected as merely an object by such advertisements. However the harsh truth is that advertisements featuring women is influencing viewers spanning various ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways accompanied by the product or the service offered by the company. The beauty of the model already lures the buyer, so advertisers do not have to devote more effort to motivate them.
But there are specific drawbacks in using women models in most advertisements and if a consumer is smart enough, it won't take time for him to comprehend that. It is totally irrelevant to feature a female model or an actress in advertisement promoting men products. The right examples of this point are showing a lady in axe deodorant commercial and comparison of your partially nude woman's body to the body of a car. Second drawback is caused by more concentration on the model, the attention deserved by the product is not sufficient. The main focus of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Obviously any good picture of a woman on an Internet commercial seems not logical somewhat, as there are thirty percent of female online users and seventy percent of male web users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which may leave a deep impact on the minds with the viewers and plays a significant role in molding the culture and attitude of the people. Expansive and extensive portraying of women in this manner merely reduces their image with an object of passion. Emphasis is laid only around the physical beauty of the woman like features, body curves. Following the commercial has been shot, using graphical technology, any type of imperfection of the body is altered which you might say sends out the signal that only perfect everyone is meant to use the product.
The businesses have a moral responsibility also within the society. These commercials use a negative impact on the society and brings about problems faced for the common woman. The main ill effect is the pressure on woman to acquire those near-perfect bodies. They get so pressurized which they take the unhealthy way to attain the set goals. They develop eating disorders; their own health gets affected which may sometimes result in irreparable damages. And those who never make it to that point, face humiliation and obtain taunted by everyone around them. This ends in depression and other long-term psychological diseases.
Based on researches and surveys conducted, a lot of the women vow that commercials lower their self-confidence and they also visualize themselves as unattractive because of the image being portrayed of the perfect woman in ads. In America, seventy-five percent of healthy females believe that they are over-weight. Half of the women populations are stored on some kind of diet program and nearly ten million women have problems with serious eating disorders. The extra weight of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven't spared women being beaten up. In a very particular after shave lotion commercial, the setting voice says that its important to learn martial arts because when a man applies the company's product, women around will likely be attracted and will pounce on him. At the end of the commercial, they show a male model kicking several women model that appear to have attracted to him. That is degradation of respect of females to the lowest level.
After all this exposure, women viewers identify themselves because the weaker sex. Some feel that males decide their self-worth. Over exposure of ladies as sex objects have triggered cases of physical assault and rapes. Most of the women are taking the wrong way to obtain those stick figures, which are results in diseases, sometimes leading to death. And most of this is due to the advertisements that pour in to the lives of innocent people everyday. Marketing ethics ought to be built to raise the status of woman within the society and give them the due respect but not degrade them.
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