The upbeat and festive Punjabi culture has always been an exuberant theme in Bollywood.
Predictably, a big number of dance songs in the latest Bollywood films that are instantly popular have Punjabi beats and lyrics, which give them a different flavour from other kinds of Bollywood music. These Punjabi fun songs are normally large hits and can be heard playing in the discotheques and clubs all over India for several months after and prior to the release of the movie.
Many of the newest Bollywood films such as Jab We Met, Love Aaj Kal and Singh is King were made with a Punjabi environment and all of them were major hits at box office. Big Punjabi joint families have been amongst the hot got favourite backdrops of Hindi film stories selected by directors for years.
The Punjabi setting and funk is so popular that several times the director does not even feel the need of having a Punjabi character in the film. Simply some Punjabi songs with Bhangra beats sprinkled across the movie gives it excellent mileage and these songs predictably become chartbusters.
The Punjabi background and cultural setting has also been used in foreign cinema such as in movies like Bend it Like Beckham and Monsoon Marriage Ceremony. The Punjabi theme has universal appeal and the joyfulness and loudness of culture makes for great movie watching experience, theatrical style.
The carefree outlook of the culture draws attention of every kind of viewer. Actually, this fervour is not limited to India alone - the Bhangra based songs are well known amongst people from all across the globe. It does not matter which country you live in or belong to, if the Bhangra music is playing, the odds are that you would get up and begin dancing impromptu.
Thus, it is not shocking that the latest Bollywood movies are banking on this global trend of rising popularity of Punjabi music and culture. After all, it's making good money for the new Hindi movies' producers.
Predictably, a big number of dance songs in the latest Bollywood films that are instantly popular have Punjabi beats and lyrics, which give them a different flavour from other kinds of Bollywood music. These Punjabi fun songs are normally large hits and can be heard playing in the discotheques and clubs all over India for several months after and prior to the release of the movie.
Many of the newest Bollywood films such as Jab We Met, Love Aaj Kal and Singh is King were made with a Punjabi environment and all of them were major hits at box office. Big Punjabi joint families have been amongst the hot got favourite backdrops of Hindi film stories selected by directors for years.
The Punjabi setting and funk is so popular that several times the director does not even feel the need of having a Punjabi character in the film. Simply some Punjabi songs with Bhangra beats sprinkled across the movie gives it excellent mileage and these songs predictably become chartbusters.
The Punjabi background and cultural setting has also been used in foreign cinema such as in movies like Bend it Like Beckham and Monsoon Marriage Ceremony. The Punjabi theme has universal appeal and the joyfulness and loudness of culture makes for great movie watching experience, theatrical style.
The carefree outlook of the culture draws attention of every kind of viewer. Actually, this fervour is not limited to India alone - the Bhangra based songs are well known amongst people from all across the globe. It does not matter which country you live in or belong to, if the Bhangra music is playing, the odds are that you would get up and begin dancing impromptu.
Thus, it is not shocking that the latest Bollywood movies are banking on this global trend of rising popularity of Punjabi music and culture. After all, it's making good money for the new Hindi movies' producers.
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