By James Galloway


Using the power of social media such as facebook to generate viral coupons and vouchers has taken business promotion to a whole new level.

Im sure you are familiar with coupons and vouchers used by companies to give the consumer a special deal on their purchase. Its used throughout traditional paperback advertising, TV, and the web. Its aimed at driving new consumers and landing repeat customer and sales.

I take it you run a business of some kind and are reading this because you either already use coupons to drive customers and you are interested in including the social aspect, or you do not yet run any coupon campaigns but are seeking further information. Either way you need to look at the psychology in sales. We are not talking about huge discounts on your product or services, we are talking about capturing the interest of your consumers.

You need to look at the coupons as a leverage point for your business. You are not going to be giving away your profit, instead you are working with a low return product or service you offer and work with that. Remember, its the thought of saving money which interests the consumer, even if its a penny.

Now let us take the awesome power of the social networks online. Social media has reached a whole new level of communication online and content spreads virally through recommendation. It only makes perfect sense to take advantage of this platform to increase your business sales and repeat custom, due to the high conversion rate of recommending by others.

Now we add a coupon voucher campaign to work in conjunction with social media. In this instance we are talking about facebook and the viral power of the like button. It works in a very simple and productive fashion. A company would set up a coupon campaign. For the coupon to be generated and printed the consumer would first have to hit the like button. Once the like button is clicked, the coupon is generated and posted to their facebook wall in one go. This is sharing the coupon with their friends and facebook users.

Im sure you can see how powerful viral coupons are. The potential is huge for any business large or small. Take some time to further research this promotional tool and you could soon be leveraging from the viral power of coupon marketing and social media. Coupon generator.


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