Effective Use of Color

Posted by Georgy | 9/02/2012

By Matthew Rivers


Color's Significance

Key to a discussion of color in photography is an understanding of how effective color is at evoking emotions with the viewer. By keeping this in mind, you will be able to select a palette that produces the effect you are looking for. Color is central to creating the effect you want for your image.

Therefore, taking the time needed to plan out your color scheme is not unreasonable. Warm colors tend to draw attention, allowing your main subject to stand out if used appropriately. That is why warm colors are often known as advancing colors.

Effects of Color

For example, take the boldness and richness of red that often dominates other colors. Evidence of this is easily seen when only a small object is present, yet tends to draw all attention to that one small object. Although yellows and oranges have similar effects, their power is less poignant that that of red. Attention to this concept will be key in focusing attention where desired, rather than distracting your audience.

Cooler colors tend to portray relaxation, but may have elements of energy when combined with some of the warm colors. Blue is generally accepted as a calming color, but green (since it is the addition of blue and yellow) portrays a feeling of growth an vibrancy. Then, purple (due to the addition of red) becomes an elegant color that can emit a frequency of excitement or power depending upon the shade.

Since most photographs have little training in colors' emotional effects, unfortunately it is a skill that is underutilized. Thus, some opt to allow their instincts to guide their photography when there is so much research available on this topic. Taking just a few moments to understand the basic principles could be the elements that transform your images from good to great.

Combining Colors

When you begin to understand colors, the next step is effectively coordinating both the foreground and background in combinations that create beautiful images. Blues and greens often work extremely well as backgrounds by receding into the distance or space, but allowing other colors to stand out. Intertwining the physics of light is no small task, but the physiology of vision will affect psychological perceptions and ultimately, the way your audience feels about your photograph.




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