By Janet Dean


Because woven labels are one of the most common ways of branding products in the garment industry, you probably will want to know what makes one better than another. Of course, quality workmanship is right up at the top of your list. But, there are some other things to consider.

You certainly should have the best customer service. This means that your order will be done correctly the first time, that you will receive your goods quickly, and that the best materials are used. The company that does the work for you should be friendly, professional, and reliable.

When just starting out, you may be interested to learn that there are many fabrics to choose from. These can include silk, damask, or taffeta. Each has its own distinct personality. Satin is soft and shiny, but limited in color choices. Damask is also soft, but can weave more complicated patterns and comes in many colors. Taffeta can weave small letters well, but is not as good for artwork, and it is not so soft, so it can irritate skin. Satin and Damask are priced about the same, but taffeta is the more economical choice. All are great for catching the eye of the consumer and promoting the professionalism of your product.

Standard folds allow these fabric tags to be sewn into seams and pretty much anywhere else. Those that belong in seams have unfinished edges on the seam side. The others may be finished or not all around so that the customer can decide where they will be applied. Discussing the folds with the manufacturer is the best way to get new ideas for label placements.

Some top companies focus on custom designs only. Their goal is to take an existing logo or create a new one and use it to make high quality pieces for you. Because their fees vary for this type of customized work, you will need to contact the company directly to discuss the job. Pricing will depend on the complexity of your design, the fabric you choose, and the size of the order.

When dealing with a smaller amount of products, purchasing personalized labels may be right for you. These are generally available in small lots starting anywhere from 20 labels and moving up to 1,000. You may be a craftsman who specializes in custom items or single garments sewn by hand. In that case, adding one of these personal tags is worth the extra price you will pay to buy just a few labels at a time.

Fine woven labels are made with high quality fabrics, threads, and handiwork. Whether customized, personalized, or chosen from stock designs, products simply look better when excellent quality labels are added. Finding the price you want coupled with excellent customer service is part of the plus factor. Once you have the nicest combination of all these things, then your business will benefit from it.

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