By Matt Hawthorn


Starting a video production business is much easier than it used to be. This draft presumes you've got a working understanding of cameras, promoting, and intenet S.E.O selling and advertising. No good having the talents if you don't know the way to popularize your business.

The very first thing to consider is whether you have the acceptable hardware to call yourself a full scale production company. If you don't already have them, the Canon D5 SLR photography cameras are a dream for shooting full quality, fantastic looking HD video images. You'll need lightweight sound clobber, plus glide arms and a mini steadi-cam rig.

Get a few of these along with some transportable sound equip and you are in business. You'll need to budget for separate lenses but you will get plenty of camera and lenses for around $10 000. This is miniscule in pro video production.

You can always hire things like mini jib arms and cranes once you have won a job for a business. You'll need an edit suite. Final Cut pro is a superb professional option but the most recent edition of Adobe Premiere is a dream for modifying HD photographs. Make sure you have a fast PC with solid state drives (SSD's) that don't cause no lag, and an extremely high spec graphic card.

Next up you need to find some work. Build an internet site or blog which is a free and cheap option, you will also be well placed to buy a pro blog theme which will make your website look the Shiz nit. Now it's to the marketing bit. You have 2 options. Adwords or S.E.O. Or both. Dependent on your market and town or neighborhood, you may be ready to rise up to the pinnacle of Google pretty fast with just a bit bit of back linking and directory submission work.

If this area is not your bag run a few ads on Adwords. Prior to doing that head to You Tube for some Adwords coaching. Try hard not to get to involved with the company who's running the videos or you'll end up paying them cash to do an easy job that you can do, if you only carry out as little as 30 mins of video training.

Your ad should mention professional video production. Or if you want a lucrative side job you could perform marriage videography. Your ad should display wedding videos, or professional wedding videograpy Arlington (or whatever city you are in). Bid on the keywords suitable to your ad, and then choose your city or area only as the selected area for your advert.




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