By Brad Stephens


Thinking it time you started selling your photos as stock photography? Stock photography is big these days and everybody appears to be doing it, unfortunately though, most people are going about it the wrong way.

The very first thing you must do is decide where you want to end up ...

Do you want a full time business? Do you dream about throwing in the day job and becoming a full time photographer? Or do you simply need some more cash from your photography? Perhaps you'd be content to buy a new lens every now and then from your profits?

If you want the first option, you are looking at joining a very competitive industry and that is going to take major time, effort and you're going to have to invest real money to make it happen.

For stock photography you want to assess every element of your photography the standard of your work, the commercial potential of the subjects you shoot, how many images you have on file and how often you add to them. Quality, Content & Volume to achieve success in stock photography you need to have each of those aspects totally covered.

If you happen to feel you may need to work on any of those areas, I'd counsel you take your time to work on them first. Take a short course to improve your photography technique, buy some stock photography books to find more commercial subjects, and then shoot constantly to build your volume.

Stock is competitive and sure to suck the joy right out of your photography if you try to start selling your photos before you're prepared.

If you aren't out for a major life-change though, you really have other more options.

A lot of part-time photographers place their pictures with the microstock libraries and hope to make a little bit of small change each year but I truly believe this is about the very worst of your choices.

A few of these stock photo sites are selling pictures for a buck or less each, royalty free, so the photographers gets a few cents for the sale, and the buyer gets free use of the image, forever. This does not worry plenty of beginners, but it has a big impact on the industry. If that doesn't concern you, it probably should.

If things change and you decide one day to sell your photos seriously, every $1 sale you make is going to make it that much harder for you to earn a living. And to make matters worse, you won't be able to sell and of those photos to high-end photo buyers, because you will not have any idea where they have been published before or where they might turn up next.

Generally you will find a better option for the hobbyist is to use your photosphotos as content instead of product, and publish them on your own simple photography internet sites promoting affiliate products. For most photographers this will lead directly to much better returns without giving your photos away for peanuts, and if you one day decide to get serious about selling your photos, they're still totally yours to sell.




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