By Vicki Diaz


There is nothing better or more exhilarating for a young fan than to be wearing the same hat, shirt, jersey, or anything else that his favorite player wears. Especially if he wears it on the field, like a practice jersey. The Seahawks hats that the players wear on the sidelines even are for sale and easily obtainable.

The 12th man is a symbol of the people in the stands who are cheering for their team. They are saying that they are the 12th person on the field. It has worked pretty well too as teams are sometimes afraid to play in the stadium because of how loud the Seahawk fans can sometimes be. It is known throughout the league.

The Internet really opened up a whole new world of merchandising for both the consumer and the manufacturers and distributors. After a while more and more stores started to open online and pretty soon you had a diverse marketplace just like in the physical brick and mortar world of shopping. There were a few big players starting to emerge.

The NFL has taken this and exploited it in a manner that has made it possible for people to not only get the uniform jerseys and hats from your favorite team but also tickets to games, and if you cannot make it you could watch the game online. No more network tv blackouts or anything of that sort. The Internet has opened it all up.

Getting all of this has made the NFL and the various teams a lot of money. That is just fine because in these cases everybody has gotten exactly what they wanted. So everybody is happy. The people who live in other markets like Illinois or New York, they can get Seahawks hats anytime of the year as well. In the past football merchandise was mostly sold only during football season.

Not anymore. More and more shops have opened up online and people can buy this stuff any day of the year. The consumer now has access to anything they want from their teams and anytime they want it. There are no longer restrictions on when is the best time to sell or not. They can even customize the accessories they purchase.

These and other marketing programs really took of and helped the NFL gain its foothold in the clothing market, one that it would not let go. The people who were buying things from markets other than their own were relishing in the fact that they could have the merchandise that they wanted even though they may have lived 1000 miles away.

These Seahawks hats have become a popular status symbol at that point. Once your team has made it past the regular season and you have a change to wear a Division Champs cover on your head you feel proud. You can feel the pride that your team felt, you can feel the pride of your players as they march down the field ready for their next challenge.




About the Author:



0 comments

Web site development, PHP programming's Fan Box