By Helena Lascenowicz


After the launch of his Polo designer clothing label in 1967, Ralph Lauren's fashion line stood out due to his eclectic choice of colours, patterns and fabrics. Ralph Lauren entered the fashion scene with his range of designer ties. His unique design of ties were popular because they came in a range of bright, eye-catching colours and unusual, flamboyant patterns and they were an instant hit in the fashion world.

Ralph Lauren gave his fashion label the name 'Polo' because of the well-to-do, high culture sport polo. This popular sport is often linked the upper classes, and this was the kind of audience Ralph Lauren was trying to attract. Because the Polo label is quite expensive, it continues to be a label that the upper classes invest in. The Polo icon is of a man sitting on a horse playing polo, and this has been recognised as the Polo symbol for years.

Ralph Lauren's Polo label was not the only fashion label to emerge from 1967 onwards. Ralph Lauren's fashion for men included many labels some of which still exist. These include the Purple Label, the Black Label, Polo Denim, Polo Golf and Lauren by Ralph Lauren. Ralph Lauren has established himself as a versatile fashion designer over the past few decades, as his range of clothing cover many different angles, from sportswear to smart wear to casual wear.

Ralph Lauren has also designed many clothes for women. The labels that Ralph Lauren introduced especially for women include a label called Collection, the Black Label, the Red Label, and Lauren by Ralph Lauren. Even though not all of Ralph Lauren's labels for women exist today, his clothing range for females is still very popular.

Ralph Lauren is also known for his sports label. He has designed and produced clothing suitable for Golf, Tennis, Rugby and Horse Riding. Along with his sports range, Ralph Lauren has released a number of perfumes and aftershaves for men and women, which are still popular today.




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