By Matt Brading


Often it seems the Web was made solely for photographers. On a social level it lets us share photographs with friends and families, we will get together and talk camera gear and photographic technique, and it helps a lot of us overcome the isolation that commonly goes side by side with a photography career.

On a pro level, it provides the resources to showcase our work to Clients, access new markets and conduct the complete stock photography sales process without leaving our office. It also offers the wherewithal to monitor trends, monitor what our peers are doing and see the photography our clients are using.

And for all that, the sad fact is, for many photographers, the pure volume of info and options becomes more of an obstruction than a helping hand. They only have so many hours in a day, and deciding what's worth their attention and what isn't becomes a bore, and as a result they tend to brush over the significant stuff and get way-laid with the trivial.

Well if you find yourself in that scenario, here's a bare-bones list of the 5 necessary internet site types each freelance photographer should have bookmarked and should be using continually.

1. Stock Photo Library

Few serious photographers wouldn't have a stock photo agency catalogue of some type, but lots of photographers still leave it as something to do later when they're better established, or have more photos. Nowadays that is not obligatory and the best way tosell images online is to begin early and add to your stock catalogue regularly over a period of time.

Stock photography is a long-term business though, so do take your time and find a library that suits your work and your style. Make sure it leaves you in control of your work and doesn't want you to surrender your rights, or sell your work for peanuts, simply to be involved.

2. Photography Price Calculator

To that end, make sure you bookmark a good online stock photography price calculator. We all used to handle this with hard-copy books, but things move fast nowadays and new kinds of usage appear each week, so a live stock photography price calculator is essential.. Be warned though, most photographers are blown away when they first use these... Just because most photographers seriously undervalue their work.

If you have never looked at a Stock Photography Price Calculator before, I'd suggest you jot down a list of 5-10 of your main markets, and then list 2 'average ' usages for each. Then open the calculator and work out a price for each usage. Keep it convenient and you've a ready-reference guide if a Buyer ever puts you on the spot, but just as significantly, you will get a totally new insight to the value of your photography.

3. Photography Business News & Info

If you are eager -- and you don't mind sitting at a P. C. all day -- you can subscribe to dozens of different newsletters and blogs to try to start recent with goings on in the photography industry. Or you can find a single Photography/Business site that does it all for you.

There are a few truly good websites out there if you go looking. My suggestion is to check them out and follow a couple until you find one that does the job right for you, your field of work, your interests, your location and so on. The best ones will give you all the vital news in brief, then include links for full info if you want it, so you can stay current and get all the info you want, without the info overload.

4. Shopping & Auction Internet Sites

It's widely known, photographers are gadget-junkies! We are always looking for that next piece of must-have camera kit that we simply cannot function at our best without. The simple fact we have functioned quite alright for years without it does not matter... When we know it's out there we must have it. Sound all to familiar?

The flip side is, quite often we have got just as much gear we should really get rid of... once again, if the internet was made for us then I am sure the creators of eBay are either photographers themselves, or they've got a few in the family. So bookmark it and use it. If you've got a cupboard of old camera equipment that's not been used in years get it out and put it up for auction, while it still has some value!

5. Online Photography Community

Pro photography is generally a solo career so the facility to have interaction with your peers online should not be taken lightly. We all see dozens of pictures on any given day, but to be in a position to look at new photographs and discuss them with other photographers is priceless. Pre-Internet, it was something that only happened at Camera Clubs or waiting around at the Pro-Lab, but the internet forums and portal sites now give working photographers to capability to engage with their peers, share ideas and info and truly grow as artists. And if you're not making excellent use of them, you're quite possibly stagnating!

Well that is my top 5 must-bookmark site types. The Net offers us the chance to 'round-out ' our photography businesses in ways in which we never could before, so make sure you are getting maximum value from the time you spend online... And remember all work and no play, leads to a boring photographer!




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