By Darwin Bell


A great web site design is very important to a company. It is the company's face to the world. Aside from being packed with useful information, a good design is easy to navigate for consumers who are less techie. The secret to making an effective design for a web site is to stay true to its objectives.

Another thing to remember is domain registration. Domain registration is one of the factors that determines the credibility of a website. This is especially true for search engines. Domain names that are ten-year-old and more would certainly initially gain the confidence of search engines compared to newly registered ones.

Make sure also that the web page loads fast. A web site with fast loading speed directs online users to the web page they intend to visit, thus making the entire Internet experience fulfilling. Online users keep visiting web pages with fast loading speed. Indeed, it takes only a couple of seconds to impress a prospective customer and so fast downloading of every web page is necessary.

Of course, there are things to not do when designing a web site so that the search engines will not bring the site down. Blacklisted web sites contain obscene content and images. Posting videos and loads of images also causes the loading speed to slow down. So keep the web pag (particularly the home page) simple. More than the visual value of a web site design, what really matters for consumers is to find the exact information they want once they visit a particular web site. A simple web design also helps search engine spiders crawl a web page fast.

And ultimately, the website administrator needs to post relevant, informative and keyword-rich content on a regular basis. Twice to thrice a week is ideal. Certainly, company owners cannot change the About Us or Home pages of the web site, so for better flexibility in writing updates about the company the blog does a great deal of work. The blog will then make search engine ranking for the website possible. But it's important to include or share links only with credible domain names to avoid being blacklisted in search engines, such as Google.




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