There is a huge amount of hype inside the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimization can be specialized but only usually when you got it completely wrong at the start - your site that is. If you did not engage a good Search engine optimisation advisor to provide you with the run-down Before you decide to start building then you most definitely wound up with a web site pierced with a thousand SEO holes. These websites normally takes some fixing for sure. Most web creative designers do not know anything about Search engine optimization and what they do know they hardly ever put into practice because they are certainly not requested to by you! Not employing a good SEO advisor is like developing a 3 storey residence without having an architect and engineer and expecting the contractor to get it right - no way.
I come across a good Search engine optimization site once in every 100 sites. This is a terrible track record for web-developers. Nearly every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!
So apart from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of back links a lot right now to judge a web sites popularity. However, it is currently a breeze to produce inbound links of good quality in significant amounts to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants Good quality content - the very best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your site will always excel regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever forget that content is king inside the Search engine optimisation jungle. Ignore at your peril.
We struggled to get content on clients internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can just add content to a web page and miss out on the platform you might be adding it to. Google wants to ensure that the content material is not only the best for the keyword and key phrase requested, but it also gives the very best user experience. So be sure you cross your T's and dot your Search engine optimisation eyes when it comes to making certain your site delivers the very best experience such as doing these :
Make sure your server is quick - Google recently added this one - upgrade today if it takes too long to load your pages
Ensure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful text on any page - the more the better for Google
Make certain that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the least add a blog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew not less than 3 years - after all longevity shows maturity and improves trust
Backlinks and more back links
And lastly don't cease back-linking. Right now it is the powerhouse for Search engine optimization but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the Search engine optimization resources available and assisted you along the Search engine optimisation road a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes Search engine optimization can be specialized but only usually when you got it completely wrong at the start - your site that is. If you did not engage a good Search engine optimisation advisor to provide you with the run-down Before you decide to start building then you most definitely wound up with a web site pierced with a thousand SEO holes. These websites normally takes some fixing for sure. Most web creative designers do not know anything about Search engine optimization and what they do know they hardly ever put into practice because they are certainly not requested to by you! Not employing a good SEO advisor is like developing a 3 storey residence without having an architect and engineer and expecting the contractor to get it right - no way.
I come across a good Search engine optimization site once in every 100 sites. This is a terrible track record for web-developers. Nearly every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!
So apart from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of back links a lot right now to judge a web sites popularity. However, it is currently a breeze to produce inbound links of good quality in significant amounts to unbalance the ranking game. Google knows it's got to find the right way to balance this out. When it does, most people's position will come crashing to the ground overnight.
On the other hand, Google always wants Good quality content - the very best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your site will always excel regardless of what twists and turns Google puts its search engine algorithms through.
Under no circumstances ever forget that content is king inside the Search engine optimisation jungle. Ignore at your peril.
We struggled to get content on clients internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can just add content to a web page and miss out on the platform you might be adding it to. Google wants to ensure that the content material is not only the best for the keyword and key phrase requested, but it also gives the very best user experience. So be sure you cross your T's and dot your Search engine optimisation eyes when it comes to making certain your site delivers the very best experience such as doing these :
Make sure your server is quick - Google recently added this one - upgrade today if it takes too long to load your pages
Ensure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful text on any page - the more the better for Google
Make certain that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your website (maybe you have a flash site), then at the least add a blog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew not less than 3 years - after all longevity shows maturity and improves trust
Backlinks and more back links
And lastly don't cease back-linking. Right now it is the powerhouse for Search engine optimization but don't rely on this for the future.
So I hope this has helped 'de-hype' a few of the Search engine optimization resources available and assisted you along the Search engine optimisation road a bit further.
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