Many photographers make the same mistake as other smaller businesses when it comes to the development of their internet site. They assume that if it is good, then that'll be enough to build traffic and bring in clients. They hire a 'wonderful ' internet site designer who creates a stunning site to showcase their pictures. The internet site is often filled with high res pictures or flash based slideshows, loaded in multi-media effects and they're frequently awfully dissatisfied.
Today there are many millions of websites focused on wedding photography, typing "wedding photography" into Google returns over 80 million webpages. Why would you new site be put above all these? The great news is that it is viable to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.
There are six stages to success and they are:
1. Google Research
2. Site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Backlinks
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business important
ii) Generate High Traffic
iii) Low in Competition
So although you might think that the best keyword for a wedding photographer to target would be "wedding photography", if we apply the above rules we will see that there's way too much competition to achieve success here and it may take years (if at all) before you're able to rank well for this term. Better to get a easier keyword which is still relevant but has a smaller market. If the photographer works in the south of the UK then the term "Wedding Photographer Surrey" may be a great deal easier.
The website can then be designed with this in mind and other articles will go into the details in more depth. Once the site is built it will need content in the shape of articles and photographs all relevant to the focused keyword. When this is done the site should be promoted using off-site methods to build links from other sites (Blogs, YouTube, Twitter, Facebook) which may increase it's visibility to Google.
Analytic software such as Google Analysis should be installed from the first day to trace the progress and permit the method to be modified based mostly on results. The entire process may take many months to generate results, but the ultimate result is actually worth the effort.
Today there are many millions of websites focused on wedding photography, typing "wedding photography" into Google returns over 80 million webpages. Why would you new site be put above all these? The great news is that it is viable to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.
There are six stages to success and they are:
1. Google Research
2. Site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Backlinks
6. Tracking Results
To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:
i) Business important
ii) Generate High Traffic
iii) Low in Competition
So although you might think that the best keyword for a wedding photographer to target would be "wedding photography", if we apply the above rules we will see that there's way too much competition to achieve success here and it may take years (if at all) before you're able to rank well for this term. Better to get a easier keyword which is still relevant but has a smaller market. If the photographer works in the south of the UK then the term "Wedding Photographer Surrey" may be a great deal easier.
The website can then be designed with this in mind and other articles will go into the details in more depth. Once the site is built it will need content in the shape of articles and photographs all relevant to the focused keyword. When this is done the site should be promoted using off-site methods to build links from other sites (Blogs, YouTube, Twitter, Facebook) which may increase it's visibility to Google.
Analytic software such as Google Analysis should be installed from the first day to trace the progress and permit the method to be modified based mostly on results. The entire process may take many months to generate results, but the ultimate result is actually worth the effort.
About the Author:
Pixcellence are UK based wedding photographers who concentrate on Indian Wedding Photography
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