Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.
If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.
If you have to go to go to the bride try to be sure you take all you need to sign the contract, including detailed price lists and contracts. If you ask to put something in the post, then there is always the chance that they may change their mind.
When you organize the meeting, try to make certain that all of the decision makers are present. This is frequently family of the bride or groom who might be stumping up for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.
Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summation, treat folk with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional information on their wedding photography courses, request a brochure from the site.
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