By Dean Johnson


A picture is an artistic creation in the same manner that a literary piece or a painting is an object of the creator's imagination. Many photography enthusiasts with enough experience and skills in photography can make a comfortable living from producing an outstanding collection and delivering project that is significantly usable in different publications like magazines, books, or websites, but discovering and mastering fashion photography can require a higher level of motivation to the art form and sufficient time, sweat, and finances invested in honing one's interest.

Whether the intent behind a photograph is to advertise a certain collection of designer clothing, cosmetics, accessories, or fragrance, promote an advocacy, promote an event, or spread the news about a company, it needs to be great at sending out its meaning to the viewer. It's the photographer's job then to work with the models, the things, the lighting, and the surroundings to create an image that would best convey a story-the right story-to its audience. A photographer would have to have good plans: exploring on the organization that commissioned the job, what concept they wish to communicate, society's response of the specific concept, new techniques for approaching this idea, and other similar research. The idea must be crystal-clear in the photographer's head--he or she has to know what the picture has to look like.

Of course, there are certain variables that could alter the photographer's preparations and thoughts the moment the photo shoot takes place. The model may be someone who needs a lot of direction, or none at all; the weather condition may have changed the supposed ambiance of the shot; the organization may have modified the concept for the photo at the very last minute. A photographer should be prepared to adjust to modifications and adapt accordingly; experiment with the model's appearance, change the lighting, change angles to get a totally different perspective of the photo.

Photographers should be frequently taking photos of a number of things in different circumstances. "Practice makes perfect" certainly applies here; by applying oneself to several chances to take images, learn new skills with the camera, direct and swap thoughts with models and photography staff, and approach new subjects, a photographer can enhance his abilities and be able to photograph for entirely new audiences.

There is a great deal of fashion photography professionals seen today, but that is no excuse for any person to restrain in developing his very own skills in the area. By being confident in one's talent for creating and documenting engaging snapshots, a profession in fashion photography may not be too far off.




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